Theatre District Campaign

The Hanover Theatre puts downtown Worcester center stage

Downtown Worcester is fertile ground, experiencing a cultural and economic transformation that is ushering in significant development activity on Main Street and core areas of the city.  After almost a decade of operational success and excellent reputation, the theatre is poised to play a larger role in the cultural rebirth of the city and to steward positive change beyond our current footprint. 

The Theatre District Campaign

Theatre District Alliance
The Hanover Theatre launched The Theatre District Campaign in June 2016 to address our growing organization’s future needs and our strategic long range goal of a culturally vibrant theatre district and city core.  The goal of the campaign is $10 Million by June 2020.  As of July 21, 2017, $6.5 million has been raised and the first major project, The Hanover Theatre Conservatory & Event Space, is in full operation.     

Completed: Realize the acquisition, redevelopment and active use of the 551 Main Street building (now called The Hanover Theatre Conservatory and Event Space)
Performing arts school with studio theatre space, dance and rehearsal studios, technical theatre lab and other learning spaces
Function rooms with connectivity to the theatre lobbies and to the street
First-class ground floor restaurant with outdoor seating on the Plaza during temperate weather (pending a restaurant partner)
Supplement city funding to ensure the highest possible level of quality and functionality in the redesign of the Francis Carroll Plaza in front of The Hanover Theatre  

High-quality, unique water features to help attract visitors to the plaza
Outdoor performance area for year-round programming

Creative planting and seating elements

Year-round decorative lighting in trees, and other lighting elements.

Conservancy fund for annual and perennial plantings, to be maintained by theatre volunteers

Decorative lighting canopy over pedestrian walkways, including Burnside Court and Allen Court

Create an engagement fund for programming in the plaza and elsewhere in the theatre district, to encourage visitation during daytime hours and on non-performance days

Outdoor, free classes in the plaza – yoga, tai chi, fitness and others

Pop-up one-day events, incorporating outdoor ‘beer garden’ and food trucks

Performances in the plaza by the new performing arts school, showcasing student and community groups

Daily performances by caroling groups during the holidays

Enable The Hanover Theatre to partner with other non-profit performing arts organizations to bring new types of programming to the theatre district

Professional “Off-Broadway” type theatre company in future Black Box Theatre at 20 Franklin Street

Comedy Club

Smaller scale musical and dance performances, speakers, forums and comedy 

Provide seed funding for “next phase” development

Second-floor dance studio with sprung floor and natural light to support the greater inclusion of dance programs in the performing arts school
Rooftop “jazz bar” atop 551 Main Street, with indoor and outdoor seating areas and stage area for small ensembles
Leverage participation by third-party developers, to redevelop key properties in the district into contributing use

View The Theatre District Master Plan

For more information:

Nel Lazour, director of development or 508.471.1770

We gratefully acknowledge the generosity of the following patrons for their support of the theatre's acquisition of the building at 551 Main Street:

Kristen Albright
The George I. Alden Trust
Amelia Peabody Charitable Fund
Marie & Mike Angelini
Bank of America
Bay State Savings Bank
Coghlin Electrical Contractors
The Jeanne Y. Curtis Trust
The Fred Harris Daniels Foundation
Mary C. DeFeudis
Paul & Sandra Demoga
The Ruth H. and Warren A. Ellsworth Foundation
Patty and Fred Eppinger
Dr. Marianne Felice
The Fletcher Foundation
The George F. and Sybil H. Fuller Foundation 
The Albert J. Gifford Charitable Trust
The Hanover Insurance Group Foundation
The Francis A. and Jacquelyn H. Harrington Foundation
The Hoche-Scofield Foundation
Richard & Tracey Lavey
Rollstone Bank
MCPHS University
Massachusetts Cultural Facilities Fund
Jean McDonough
Lisa & Neil McDonough
The McDonough Charitable Foundation
The Mildred H. McEvoy Foundation
National Grid
The Schwartz Charitable Foundation
Troy & Jane Siebels
The Stoddard Charitable Trust
Charlie & Jody Valade
Wyman-Gordon Foundation
- list current as of July 2017